Hello and welcome to Accredited Marketing!
Hi, I’m Charlotte Greenman and thank you for stopping by. I am the Managing Director and Continuing Professional Development (CPD) Trainer, Speaker and Presenter for Accredited Marketing Ltd and Client Creation Academy (my online learning training portal which you’re welcome to use and visit to get free marketing, sales and social media articles, hints and tips).
I specialise in teaching you how to generate leads with your ideal clients and show you how to connect and sell to them without being salesy so that you create a steady stream of clients for life who don’t buy on price and willingly give referrals.
That’s everything from finding and reaching your target market, packaging your products and services to make them irresistible and getting your message clear right through to using your social media profiles and website to generate free leads and closing sales more effectively.
How can I help you Generate Leads and Dramatically Increase Your Sales?
In addition, I can also show you and your team how to boost their sales figures and beat their targets by enhancing their Telemarketing and Sales knowledge, improving their Cold Calling skills, developing their ability to Get Past Gatekeepers and enabling them to make more qualified appointments with fewer calls. So in a nutshell, how to convert more telephone conversations into qualified appointments, sales and loyal clients for life.
Qualifications and Experience
Together with my Business Management Honours Degree, I have 24+ years of experience and hindsight in sales, marketing and lead generation and I’m a CPD (Continuing Professional Development) certified Trainer, Presenter and Speaker. I set up Accredited Marketing Ltd over 12 years ago with the aim to help businesses create clients for life so they don’t have to waste time, money and effort chasing new ones all the time just to hit targets and make sales.
I created the Client Creation Roadmap to enable you join up your Marketing, Sales and Social Media. It is not “just Marketing”, or “just Sales” etc. Each of these activities do not work well by themselves. By joining up all 3 in the Roadmap you help clients buy from you so that you can sell without being salesy…and quite often not even sell…you attract your ideal client who buys from you which is nicer for both parties. The Client Creation Roadmap shows you how to design a highly successful customer journey that repeatedly creates clients for life.
I have helped thousands of businesses in the UK and Worldwide across many industry sectors including coaching, marketing, stationery, IT products and support, finance, Insurance, Holistic Therapies, HR, printing, signage, manufacturing and many more.
How it all began – My Story
I set up Accredited Marketing in 2007 after being made redundant from my marketing, lead generation, sales and telemarketing job. I was fortunate enough to get a full diary of clients within the first week of starting. I had work from my previous company on an outsourced basis and also some new clients that I’d acquired through cold calling for myself.
But it didn’t take long before my clients were telling me that the appointments I was making weren’t converting that well or that the prospect hadn’t even turned up! This was a complete shock to me. None of the sales guys in my old job had mentioned anything to me so I was assuming what I was saying and doing was working really well!
As you can imagine, this worried me. I started to panic and worry that my clients weren’t happy and might even leave me!
So in a true, traditional English way… I sat down with a cup of tea and tried to work out what was going wrong.
I saw the problem immediately. I had been using typical traditional cold calling scripts and lead generation approaches – the ways that I’d been taught. They were all focused on getting the appointment (and selling as much as I could every time) and they were very good at doing that. And getting the appointment was all that I was literally required too. I can remember the sales guys (and some of my clients) saying to me: “Do what you have to do to get me in there and I’ll be able to sell to them. Just get me in the door”. And I know this is still the logic most sales people use and teach today.
But here’s the thing. Those scripts might be great at getting the appointment. Yes, I might have been making lots of appointments and getting brownie points for that, but many people were saying yes just to get me off the phone or were pressured into saying yes knowing full well they wouldn’t be attending or buying. That’s because those scripts aren’t any good at getting what is really needed: a qualified appointment with genuine buy-in from the prospect so that you create a Client for Life.
I knew then that I had to drastically change the script, approach and method I was using. I needed to stop thinking about making appointments and generating leads just to get the sales person in there to sell anything no matter what. I needed to turn things around and come up with a completely new, smart and genuine way to make appointments and sales offers that the prospect was looking forward to and where there would be a win-win outcome for both prospect and sales person.
My solution was a breath of fresh air and a revelation and I kicked myself for not thinking of it sooner. You see, the ultimate goal for any business is to create loyal clients for life that provide repeat business and willingly give referrals, so why not use this as the goal of every call?
The ultimate goal for any business is to create loyal clients for life
that provide repeat business and willingly give referrals,
so why not use this as the goal of all your marketing activities from calls,
emails and leaflets to social media posts?
Brand awareness alone will not generate the sales you need and want. We all know and believe in the mantra that people do business with people they know, like and trust. That mantra should start from the very first phone conversation or introduction, not when you turn up for the first appointment or sales advert and pitch.
With this realisation in mind, I completely transformed my scripts, approach and methods so that creating a client for life was the ultimate goal for every marketing activity. I started using this new formula and the conversion rates for the appointments and sales made for my clients skyrocketed – literally! They immediately saw their customer acquisition costs plummet, their repeat business and referral figures take off and their profits dramatically rise. As well as creating clients for life for them I was also creating clients for life for me!
Because this formula was so successful, I couldn’t wait to share it. I started training marketing and sales people and also business owners on how to generate clients for life. This obviously created a massive buzz and an influx of genuine, loyal clients for the delegates but it also created another problem for me. I have people enquiring about my course from all over the UK, in fact, from all over the world. But the travel and logistics were too often a problem, so they were missing out. The solution was simple. In addition to training people face to face, turn my winning telemarketing training formula into an online course so it can be accessed worldwide at any time and at an affordable rate! And that’s exactly what I’ve done.
I’ve really enjoyed developing more training courses to share my Marketing,
Sales, Lead Generation and Social Media hindsight, knowledge and experience
It’s been an amazing journey and I’m so pleased that I can finally help you get the results you want, need and deserve.
What I offer: Showing you how to Create Clients for Life through CPD Certified Marketing, Lead Generation, Sales, Telemarketing and Social Media Training, Consultancy and Strategy Sessions
If you want to generate unlimited loyal clients for life whilst generating bigger and more dependable profits in your business, then take a look at my training courses. I sometimes have free and fully funded options for all of my courses in addition to bespoke on-site training and my online telemarketing course is called ‘Set Your Cold Calling on Fire!’ – and it will! My courses are essential to help you generate and get the most out of your warm leads and incoming enquiries as the tools, scripts, templates and techniques can easily be transferred and adapted across products, services and projects. Ultimately creating clients for life who don’t buy on price and provide a steady stream of regular business.
All courses are externally CPD approved and certified. The sales training course is Barclays Bank approved so you can guarantee all courses are packed full of useful information which is easy to follow and apply immediately to your business to dramatically increase leads and close more sales.
All my Training Courses are CPD Certified and I’m proud to say
my Sales Training Courses are also Barclays Bank approved
All courses give you a CPD certificate, email support from me personally and you can join the accompanying Facebook group (Generating Clients for Life) to ask for advice and opinions.
Contact me to answer your Lead Generation, Sales, Marketing or Social Media questions:
If you’re interested in finding out more, please contact me or visit the Training and Consultancy page to explore ways to find out how I can help you make your Lead Generation, Sales, Marketing, Social Media, Telemarketing, Telesales and Cold Calling work for you.
If you have any questions or need any training or consultancy, you can email me directly at firstname.lastname@example.org/ or book a free 30 minute call with me to discuss your training and consultancy needs.
I look forward to hearing from you,
Book a Free, No-obligation call with Charlotte Greenman
View our CPD Certified Marketing, Sales and Social Media Training Courses
Hobbies and Interests of Charlotte Greenman
My business passions and interests are helping and teaching you How To Create Clients for Life using a variety of sales and marketing methods. It’s about generating leads using social media, networking, traditional marketing techniques such as mailshots and telemarketing (incoming as well as outgoing warm and cold calling); essentially talking to people over the phone to generate leads and appointments.
Personally, I am a member of the Herefordshire Arts and Crafts Society and enjoy painting flowers and meadows in acrylics and mixed media (a few pics below) – I have set up my hobby as www.charlottegreenmanart.com. In addition, I enjoy pottering in the garden, growing veg, playing the piano, listening to music and learning new skills.
I love cats and wildlife so spend my time researching ways to encourage wildlife into the garden, especially bees, butterflies, hedgehogs and frogs…to eat the hundreds of slugs and snails that get to my veg before I do!